[Provided by Lotte Wellfood]
[Provided by Lotte Wellfood]

Lotte Wellfood announced Friday that it has selected actor Oh Jung-se as the brand model for its snack brand Kkogalkon.

The company is also launching a new brand advertisement carrying the slogan "Kkogalkon, the romantic snack of our era," starting Friday. The campaign was designed to expand the brand's reach among consumers in their 20s and 30s and strengthen its connection with the public.

Lotte Wellfood said it chose Oh because his wide-ranging performance and strong public appeal align with the brand image Kkogalkon seeks to project.

Kkogalkon is one of South Korea's most recognized snack brands, known for its distinctive cone shape and light, crispy texture. In recent years, the brand has focused on delivering experiences beyond the product itself, expanding consumer-participation content and interactive activities.

Building on the new advertisement, Lotte Wellfood plans to roll out a range of consumer-engagement marketing initiatives and broaden its reach with customers both online and offline.

"We hope this campaign will help consumers associate Kkogalkon with the many romantic moments of everyday life, deepening their affinity and sense of connection with the brand," a Lotte Wellfood official said.


spa@heraldcorp.com