Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]
Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]

Domino's Pizza will launch the "Mujinjang Shrimp Steak Pizza," featuring an oversized format and generous toppings, on Thursday.

Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]
Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]

The pizza was developed in collaboration with Musinsa, a leading Korean fashion and beauty store. The new menu reinterprets "mujinjang" — a signature Musinsa keyword meaning "limitless" — in Domino's own style, built around the concept of "limitlessly big toppings, a limitlessly packed pizza." It features oversized giant shrimp delivering a springy texture and a rich oceanic flavor.

Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]
Models introduce the "Mujinjang Shrimp Steak Pizza," a collaboration between Domino's Pizza and leading Korean fashion and beauty store Musinsa, on Tuesday. [Photo=Domino's Pizza]

The Mujinjang Shrimp Steak Pizza is priced at 36,900 won ($24) for a large and 30,000 won for a medium, and will be available at Domino's stores nationwide starting Thursday. On the launch day, Musinsa's online store will roll out a range of collaborative marketing activities, including clothing items featuring the Domino's Pizza logo.


pangbin@heraldcorp.com