[Provided by Domino's Pizza]
[Provided by Domino's Pizza]

Domino's Pizza said it will launch the "Mujinjang Shrimp Steak Pizza" on Thursday.

Domino's developed the pizza in collaboration with Musinsa, reinterpreting "Mujinjang" — one of the fashion platform's signature keywords. The pizza features giant shrimp for a springy texture and rich umami flavor. Scored steak adds a juicy bite, while the center is filled with truffle cream hash browns and corn mayo.

Prices start at 36,900 won ($24) for a large and 30,000 won for a medium. On the same day, Musinsa's online store will release a clothing line incorporating the Domino's Pizza logo. A Domino's Pizza spokesperson said the product "captures both visual appeal and great taste through the giant shrimp and scored steak," adding that the collaboration with Musinsa and RESCENE "will offer customers a fresh and exciting experience."

Meanwhile, Domino's Pizza has signed girl group RESCENE as its exclusive brand model. The company plans to release a new TV commercial featuring RESCENE starting Thursday.


andy@heraldcorp.com