[Provided by Domino's Pizza]
[Provided by Domino's Pizza]

Domino's Pizza announced Monday that it has signed five-member girl group RESCENE as its new exclusive brand model.

RESCENE has emerged as a Gen Z icon with a bright and energetic image, topping brand reputation rankings among rookie idol groups in July. Domino's Pizza said it chose the group because RESCENE's direction aligns well with the brand's pursuit of an iconic and fun identity.

RESCENE's Domino's Pizza TV commercial is set to roll out Thursday across TV, cinemas, YouTube and other online and offline platforms. New summer products will also be unveiled at the same time.


andy@heraldcorp.com