[Provided by Musinsa]
[Provided by Musinsa]

Musinsa announced Wednesday that it has established a Taiwan subsidiary as part of its expansion into the local market.

Sales at Musinsa's global store in Taiwan more than doubled on average each year over the past three years, from 2023 to 2025. The company also confirmed strong local demand after finding that tourists from Taiwan ranked among the top three overseas visitor groups at its Musinsa Store and Musinsa Standard locations in South Korea last year.

Musinsa said it will set up a dedicated local team and expand its offline presence in Taiwan centered on Musinsa Standard, with a goal of opening about 15 stores over the next five years.

"The establishment of the Taiwan subsidiary is part of our roadmap to extend Musinsa's influence in the global fashion market," a company official said. "We will continue to lead the global spread of K-fashion, drawing on our platform-based data capabilities and online and offline operational expertise."


andy@heraldcorp.com