The fashion and lifestyle store at Shinsegae Duty-Free's Incheon Airport Terminal 1 location. [Shinsegae Duty-Free]
The fashion and lifestyle store at Shinsegae Duty-Free's Incheon Airport Terminal 1 location. [Shinsegae Duty-Free]

Shinsegae Duty-Free announced Wednesday the launch of a "travel one-stop shopping zone" at Incheon Airport's Terminal 1.

The retailer fully renovated its fashion and lifestyle store near Gate 11 at Terminal 1, transforming it into a large-scale shopping zone — the first overhaul since the store opened two and a half years ago. The revamped space brings together about 110 brands, including more than 40 exclusive brands, and is designed as an airport-style shopping destination where departing passengers can browse before their flights.

The store is organized into six core categories: eyewear (sunglasses and fashion eyewear), travel goods (swimwear, luggage and travel accessories), fashion apparel (casual, swim and resort wear), accessories (bags and fashion goods), digital (earphones, mobile accessories and electronics), and gifts (K-gifts and character merchandise).

Shinsegae has also expanded its new brand lineup. Travel goods specialist Brendon joins lifestyle brands suited to travel demand — including Ticket to the Moon, Miya & Sol, Wopos, FitFlop, Keen, Masmarulez and Solo Tourist. The store also carries a fashion sunglasses lineup featuring Valentino, Outdoor Products, Maje and AllSaints.

The zone features So_back, a lifestyle brand rooted in Korean minimalism, alongside cultural products from the National Museum of Korea. Concept-driven curated spaces are tailored to the shopping needs of airport travelers, covering luggage, travel goods and swimwear. A "Keyring Club Zone" in the character store — where popular keyrings from multiple brands are gathered in one spot — is also drawing attention.


korean@heraldcorp.com