Mega MGC Coffee Chairman Kim Dae-young (third from left) poses for a photo with Chuncheon Mayor Yuk Dong-han after signing the agreement. [Mega MGC Coffee]
Mega MGC Coffee Chairman Kim Dae-young (third from left) poses for a photo with Chuncheon Mayor Yuk Dong-han after signing the agreement. [Mega MGC Coffee]

Coffee brand Mega MGC Coffee has partnered with Chuncheon in Gangwon Province to launch new summer menu items featuring the city's specialty glutinous tomatoes.

The company announced Sunday that it signed a memorandum of understanding with the city at Chuncheon City Hall to promote the consumption of local agricultural products.

The agreement aims to foster shared growth with the local community while raising awareness of Chuncheon's glutinous tomatoes and expanding their market reach. Mega MGC Coffee plans to roll out a range of campaigns alongside the new menu launch.

Two franchise store owners operating in the Chuncheon area attended the signing ceremony. The event also included a symbolic exchange of tomato seedlings between Mega MGC Coffee and the city, marking their commitment to sustainable cooperation.


korean@heraldcorp.com