55-inch and 77-inch models rank No. 1 in their respective categories, earning top marks for picture quality, brand reliability, HDR and viewing angles

A lifestyle image of Samsung Electronics' OLED TV [Samsung Electronics]
A lifestyle image of Samsung Electronics' OLED TV [Samsung Electronics]

Samsung Electronics' OLED TVs have demonstrated their premium competitiveness by topping Consumer Reports' June TV ratings in multiple categories.

In the 70-inch-and-above category, the 77-inch S95H earned a score of 91 to claim the top spot. The 55-inch S95H also led its category — the 55-to-60-inch segment — with a score of 90.

Consumer Reports evaluated the sets across a broad range of criteria, including picture quality, HDR (high dynamic range), viewing angles and sound quality, as well as brand reliability, data privacy and data security.

The publication awarded its highest "Excellent" rating to the picture quality of the 77-inch S95H, saying it "reproduces content with sophisticated detail" and that "skin tones and all other colors appear natural and vivid thanks to top-tier color accuracy."

Contrast and black-level performance also drew high marks. Consumer Reports said the set "delivers outstanding depth even in dark scenes with perfect contrast and deep black reproduction." On HDR performance, it said the TV "performs excellently in most viewing environments thanks to its high peak brightness."

The publication also praised the set's viewing angles, saying it "offers a virtually unlimited viewing angle with almost no picture degradation regardless of where you sit." On sound, it called the audio quality "among the best we have tested," citing strong performance across content ranging from films to music.

According to market research firm Omdia, Samsung Electronics' global OLED TV sales volume grew 28.8 percent year-on-year in the first quarter of this year, giving it a revenue-based market share of 38.9 percent.

The strong endorsement from a credible North American ratings body is expected to boost OLED TV sales in the second half of the year. Samsung had earlier reclaimed the top position in the North American mini-LED TV market, overtaking China's Hisense.

Samsung Electronics is pulling out all the stops to carve out a platform-driven path into next-generation markets, including a recent leadership change at its Visual Display division, which oversees the TV business. The company appointed Lee Won-jin, head of the Device Experience division's global marketing office, to lead the unit.


go@heraldcorp.com