The district sells eco-friendly produce — including leafy greens and pears — grown directly by Jungnang-gu, building a public retail model where production and sales happen entirely within the community.
Jungnang-gu has been operating an unmanned produce kiosk — the Jungnang Happy Farm Produce Stand — since June 10, selling vegetables and other agricultural products grown at the district's Jungnang Happy Farm and smart farm facilities. The kiosk aims to showcase locally grown goods to residents and raise awareness of urban farming.
The project was designed to give residents easy everyday access to locally produced agricultural goods and to establish a public retail model linking production directly to consumption. Because every step — from growing and harvesting to displaying and selling — takes place within the district, residents can enjoy fresh, locally sourced produce close to home. The shortened supply chain is also expected to help reduce carbon emissions.
Products on offer include lettuce, assorted leafy greens and pears, with the selection rotating seasonally to highlight whatever is in peak harvest. Each item will be accompanied by information on its origin and harvest date, helping residents make informed choices about local produce.
The kiosk operates Monday through Saturday, from 10 a.m. to 6 p.m., and is closed on Sundays and public holidays. Shoppers can select items and pay by card or mobile payment without any face-to-face interaction. Revenue from sales will go toward welfare projects serving vulnerable residents in the community.
Jungnang-gu District Mayor Ryu Gyeong-gi said he hopes the kiosk will give residents a chance to experience fresh, locally grown produce firsthand and appreciate the value of urban farming. "We will continue to gradually expand the range of products and operating formats, and work to promote local agriculture and vitalize urban farming in various ways," Ryu said.
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