Recognition follows presidential award for Ansiim Jeonse app and improved financial health through Deundeun Jeonse program
Korea Housing Urban Guarantee Corp. (HUG) received a B rating in the Ministry of Economy and Finance's 2025 public institution management evaluation, successfully escaping a D rating for the third consecutive year.
HUG announced Tuesday that it received the B rating — classified as "good" — in the evaluation the ministry released June 19. Among the 31 state-owned enterprises assessed, HUG was the only one to jump two rating grades in a single cycle.
The improvement was attributed to HUG's wide-ranging efforts to stabilize residential conditions for ordinary citizens — including boosting housing supply and supporting jeonse fraud victims — even as external conditions deteriorated sharply amid a prolonged real estate slump and a surge in jeonse scams.
Behind the rating upgrade were HUG's active implementation of government policy priorities and its strengthened role in providing policy guarantees to stabilize the housing market. A key factor was the upgraded Ansiim Jeonse app, which allows tenants to look up a landlord's past records and other essential information without the landlord's consent, contributing significantly to preventing jeonse fraud. The platform earned the presidential award — the top honor — at the 2025 Government Innovation Grand Championship, bolstering HUG's external credibility.
Clear progress was also made in financial restructuring and internal reform. HUG sharply expanded housing supply under its Deundeun Jeonse Housing program — a self-managed rental purchase initiative — achieving a record high in bond recovery. It also activated a preemptive risk management system that lowered the incident rate on jeonse and rental guarantees, further solidifying the institution's financial health. In line with government policy, HUG strengthened a competency-based, job-performance compensation structure and was named one of only five public institutions — out of 88 — recognized for excellence in restructuring pay systems around job performance.
HUG President Choi In-ho, who chaired the weekly management meeting that day, praised all staff for their dedication amid a severe housing crisis and discussed ways to deliver tangible service improvements for the public. "We will not rest on this achievement but redouble our commitment to our core mission of stabilizing housing for the people," Choi said. "As a public platform encompassing housing supply and residential finance, we will execute our six key reform initiatives — including combating gapjil and corruption, reducing unnecessary work and improving organizational efficiency, advancing HUG's public data innovation, and promoting balanced regional development — without fail, so we can raise our management performance another notch next year."
Meanwhile, HUG plans to roll out a major overhaul of the Ansiim Jeonse app in September, adding a feature that proactively alerts users to warning signs before a jeonse contract is signed. The corporation is also moving to significantly strengthen financial support for housing developers to secure supply, and is set to launch a series of new guarantee products to ensure comprehensive housing finance services with no gaps in coverage, as it accelerates efforts to build an integrated support system for residential stability.
hwshin@heraldcorp.com
