New hybrid travel product combines the flexibility of Free Independent Travel with the ease of a package tour, letting customers build their own itineraries around flights, accommodation and local tours

Hanatour has launched a hybrid travel product called Hana Free Pack, which combines the flexibility of Free Independent Travel with the convenience of a package tour, the company announced Tuesday.

The product was designed to reduce the friction travelers commonly encounter when planning a trip and navigating unfamiliar destinations. It targets customers who prefer independent travel but find the research and booking process draining, those who want fewer constraints than a standard package tour imposes, and those who feel uneasy about getting around safely in an unfamiliar environment.

Hanatour describes the product's core strengths as convenience, freedom and peace of mind. Built on an airtel structure — bundling flights, accommodation and insurance — with a semi-package layer and add-on local tours, Hana Free Pack simplifies the booking process while preserving scheduling flexibility. Unlike conventional package tours, it does not lock travelers into a fixed itinerary; customers can arrange each day's plans as they see fit.

The company has also revamped its on-the-ground service model. Quality control runs through Local Tour Plus, a tour program planned and operated directly by Hanatour, while a 24-hour overseas emergency support service called H-Care strengthens safety coverage. Together, these features are intended to give both solo travelers and families a stable, worry-free travel experience.

A promotional offer runs alongside the launch. Customers who book Hana Free Pack during the Big Hatu Fair campaign, which runs through July 12, will receive 50,000 mileage points per person.

A company official said the launch reflects a restructuring of its product lineup in response to shifting market conditions and the growing diversity of travel styles. "Hana Free Pack combines the proven infrastructure and convenience of a package tour with the autonomy of Free Independent Travel," the official said. "We will work to establish a new way of traveling — one that lifts the burden of complex pre-trip preparation so customers can focus entirely on the joy of the journey itself."


terry@heraldcorp.com