AIM B2B, a Japan-based PR and marketing agency specializing in B2B clients, has officially launched a Seoul office as it moves to expand its presence in the Korean market.
The company said it established a base in Gangnam-gu, Seoul, from which it will offer integrated marketing services to help global companies enter the Korean market and support domestic firms seeking to expand into Japan and the broader Asia region.
AIM B2B's service offerings span the full range of B2B business growth needs, including strategic PR, media relations, content marketing, digital marketing, branding, lead generation, client event and seminar planning, and exhibition marketing.
The company highlights as a key strength its integrated approach — executing everything from brand awareness and prospective customer acquisition to tangible business results under a single unified strategy.
The company said it decided to expand its Korea operations after observing growing demand from global firms looking to enter the Korean market, particularly in the AI, semiconductor, advanced manufacturing, IT and mobility sectors.
"We have received a steady stream of requests from our existing global clients for support entering the Korean market and for localized marketing assistance," AIM B2B CEO Robert Heldt said. "The establishment of our Seoul office allows us to build a closer and more effective local support structure."
"Korea is a strategically important market for global B2B companies," Heldt added. "Through the Seoul office, we plan to actively support overseas companies in successfully entering the market, as well as help Korean companies expand into Japan and across Asia."
Kim Hee-sun, head of AIM B2B Korea, said a strategic approach grounded in a deep understanding of the industry and the customer is essential to generating results in the Korean market. "We aim to be a partner that drives our clients' sustained growth through integrated services encompassing both PR and marketing," she said.
AIM B2B is a Tokyo-headquartered integrated PR and marketing agency that supports the Asia market growth of global B2B companies through its proprietary AIM — Adapt, Implement, Maximize — Framework.
kim3956@heraldcorp.com
