Samsung Art Store unveils Art Basel in Basel 2026 collection

24 works curated by 8 leading galleries make their Art Store debut

Daniel Arsham collaboration and art wall to be showcased at Art Basel

Samsung's 2026 Art TV lineup expanded to include OLED

Thomas Huber's "16.7.2024 (2024)" displayed on the Samsung Art Store as part of the Art Basel in Basel 2026 collection. [Samsung Electronics]

Samsung Electronics has deepened its partnership with Art Basel, the world's largest art fair, unveiling the Art Basel in Basel 2026 collection on the Samsung Art Store. The company aims to bring Swiss contemporary art to TV screens and accelerate the democratization of the art experience.

The collection features 24 works handpicked by eight leading galleries. Pieces were selected from the holdings of major galleries participating in Art Basel in Basel 2026 — including Mai 36, von Bartha, Skopia and Blue Velvet — capturing both Basel's artistic identity and the currents of contemporary art.

Works by artists representing Swiss contemporary art are also included. Thomas Huber's "16.7.2024 (2024)," Tobias Kaspar's "The Japan Collection (2018–2020)" and Athene Galiciadis' "Stillleben (Reflection on longings and belongings) (2021)" offer a window into the diverse perspectives and experimental practices of artists working today.

Samsung Electronics will also install a large-scale art wall at Art Basel in Basel, which runs June 18–21 in Basel, Switzerland. The company plans to display the collection and deliver an immersive art experience using its 2026 Art TV lineup, which includes the Micro RGB, OLED, The Frame Pro and The Frame models.

Also set to be unveiled is a collaboration with visual artist Daniel Arsham, Samsung's new Art TV ambassador. Arsham designed a custom bezel for The Frame Pro featuring a three-dimensional pattern inspired by topographic data, transforming the television into a work of art in its own right.

Maike Cruse, director of Art Basel in Basel, said the partnership with Samsung creates a meaningful new connection between the art fair and audiences around the world.

Lee Hun, executive vice president of Samsung Electronics' Visual Display Business, said the collection captures the artistic heritage and creativity of Basel, the birthplace of Art Basel. "We will continue working to help users enjoy world-class art as part of their everyday lives," he added.

As TV manufacturers increasingly highlight content platform capabilities as a key differentiator, Samsung Electronics has been pursuing ongoing collaborations with global cultural and arts institutions.

Meanwhile, the Samsung Art Store is a Samsung TV-exclusive art subscription platform available in more than 117 countries. It offers more than 5,000 works in 4K resolution from over 80 partner organizations and more than 800 artists. This year, Samsung expanded support to OLED models, further strengthening its Art TV ecosystem.

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