Seocho-gu unveils Jaime Hayon sculptures at Gangnam Station

Showcase set for Wednesday evening at Gangnam Station's Chemi Street; three-piece 'Love in Seocho' series marks artist's first collaboration with a Korean public institution

"Luminous," part of installation artist Jaime Hayon's "Love in Seocho" series, installed near Gangnam Station. [Seocho-gu]

Seoul's Seocho-gu district will install "Love in Seocho," a set of sculptures by internationally acclaimed installation artist Jaime Hayon, at Gangnam Station.

The district announced Monday that it will hold a showcase for the works at 8 p.m. Wednesday at the entrance to Chemi Street near Gangnam Station, marking their first public unveiling. Hayon, who is Spanish, has designed furniture and lighting for companies including Swarovski, Fritz Hansen and Parachilna. His works have been exhibited at major galleries, museums and art fairs around the world. In South Korea, his work was introduced at the Daelim Museum in 2019.

"With," part of installation artist Jaime Hayon's "Love in Seocho" series, installed near Gangnam Station. [Seocho-gu]

The works mark Hayon's first collaboration with a Korean public institution. Three pieces — "Love," "With" and "Luminous" — will be installed around Exit 10 of Gangnam Station. The sculptures depict figures exchanging hearts, expressing themes of love, connection and warm human bonds.

The showcase will be held under the theme "Love in Seocho: A Gift of Love and Beautiful Moments in Seocho." The program opens with a brass band performance, followed by an introduction to Hayon and his merchandise, and a lineup of cultural events including fusion gugak and a Namsadangpae troupe performance.

A roulette event lounge will operate from 8 to 9 p.m. on the day of the showcase, featuring a social media photo event. Those who register in advance — up to 100 people — will receive two chances to spin the roulette, while walk-in participants will be limited to one turn.

Seocho-gu Mayor Jeon Seong-su said the sculptures would serve as more than public art. "These works will go beyond simple installation art to act as a tourism hub connecting the foot traffic at Gangnam Station to local commercial districts and tourism resources," he said. "We will continue to expand Seocho's distinctive tourism content so that the vitality that begins at Gangnam Station can extend all the way to Chemi Street and Banpo Han River Park."

cook@heraldcorp.com