Brand searches for the Volvo EX90 doubled compared with similar new-car campaigns
KT Corp said Wednesday that a promotional campaign for Volvo Car Korea using its AI- and data-driven advertising platform delivered measurable results.
KT Corp operates an integrated media advertising platform spanning broadcast, outdoor and retail media, supporting the full cycle of campaign planning, execution and performance analysis through AI and data technology.
The launch campaign for the Volvo EX90 SUV drove higher brand search volumes and more test-drive requests, KT Corp said. The campaign ran as an integrated media advertising strategy linking KT Square in Gwanghwamun with the "Premium G Package" ad product on KT's Genie TV.
KT Corp used its large-scale KT Square media wall to boost brand visibility and provided detailed vehicle information and content through a dedicated brand page on Genie TV. A QR code integration guided viewers to test-drive sign-ups. AI-based data analysis identified target customer segments and delivered tailored advertising to them.
As a result, portal site brand searches for the Volvo EX90 rose roughly twice as high as those recorded for comparable new-vehicle launch campaigns. Traffic to the Volvo website via QR codes on the Genie TV screen also increased.
sjpark@heraldcorp.com
