Kang Shin-wook, chief executive of digital healthcare company Weglow, describes his work not as a simple pursuit of profit but as a process of proving value in the market — a philosophy that also shaped his move from finance into healthcare.
Kang studied robotics at the University of Washington before completing a master's degree in financial engineering at the University of Southern California. He went on to work as a quantitative fund manager at Mirae Asset, then broadened his understanding of consumers and markets through hands-on retail and sales experience in China and Vietnam.
"Business is not simply about generating revenue — it is a process of having new value validated by the market," he said. "The experience I gained on the ground had a major influence on the direction the company has taken."
Drawing on that background, Kang founded Weglow in 2017. The company operates a platform combining non-face-to-face medical consultations with medical commerce, and has been expanding into women's medical healthcare through its brand Vyneherb and into obesity management services.
Kang expects the healthcare industry to shift away from a product-centered model toward one built around personalized health management services.
"Services that manage health based on an individual's condition and lifestyle will only grow in importance," he said. "Our goal is to connect medical services with digital technology to provide a more convenient health management environment."
Weglow currently runs business-to-business solution and medical commerce operations targeting hospitals, traditional Korean medicine clinics and aesthetic medical institutions. The company said its registered membership has reached 100,000, a base it is using to drive expansion in both domestic and overseas markets.
"Ultimately, what matters is not giving up," Kang said. "I will stay focused on building an environment through Weglow where more people can take charge of living healthy lives."
kim3956@heraldcorp.com
