Hyundai Department Store said it will run the Korea Football Association's "Fan Base Camp" pop-up store at The Hyundai Seoul through June 28.
The third floor features a photo zone designed to replicate the national football team's locker room. The fourth floor pop-up space sells official KFA merchandise. Key products include a cheering stick (53,100 won, about $35), a KFA slogan muffler (22,500 won), a Son Heung-min LEGEND 137 Bumkel can cooler (30,000 won) and a signed ball from the Korean national football team (18,000 won).
andy@heraldcorp.com
