Seoul Institute of the Arts Science and Technology (aSSIST) has signed an MOU with integrated marketing and advertising firm The Vine CNM Worldwide and launched a dual-degree master's program called "AI Creative," now accepting applications for the September 2026 semester.

The AI Creative program integrates AI technology, business strategy and creativity from a management perspective, with the goal of developing talent capable of generating business value through AI.

The curriculum is organized into three tracks. The AI track covers data-driven decision-making, AI strategy and systems design, and is open to students without a technical background. The business track provides a corporate case-based management framework centered on strategy development, decision-making and performance. The creativity track brings in specialists from advertising, marketing and content to build creative leadership and problem-solving skills for the AI era.

Graduates can earn dual degrees: a domestic master of science from aSSIST alongside an Executive MBA from SDG Management School in Geneva, Switzerland. The program incorporates coursework in sustainable management and global leadership.

The curriculum also draws on the global leadership program of UNITAR, the United Nations Institute for Training and Research. Kim Young-suk, CEO of The Vine CNM Worldwide, contributed to curriculum development, bringing expertise in marketing communications and generative AI-based GEO (generative engine optimization).

"The AI Creative master's program aims to develop leaders who can bring creative insight and AI technology to bear in real business settings," said Choi Yong-ju, president of aSSIST. "We structured it as a short, intensive, practice-oriented course so students can respond to a rapidly changing industry environment."

Kim, who has spent more than 25 years in marketing communications and generative AI-based GEO strategy, helped shape the curriculum drawing on hands-on experience in advertising, public relations and brand strategy.


leechemy@heraldcorp.com