Shinsegae Department Store's Centum City location in Busan [Shinsegae Department Store]
Shinsegae Department Store's Centum City location in Busan [Shinsegae Department Store]

Shinsegae Department Store announced Thursday it will open an official BTS pop-up store at its Centum City location in Busan ahead of the group's world tour performances in the city.

The pop-up, organized in partnership with BTS's agency HYBE, is timed to the concerts scheduled for June 12 and 13. Shinsegae's main store in Seoul had previously hosted a pop-up tied to the group's comeback performance near Gwanghwamun Square.

Running from June 5 through June 14 on the first and second below-ground floors of Shinsegae Centum City, the pop-up divides its space into two zones designed to offer both shopping and experiential elements. The merchandise shop operates on a 100 percent advance-reservation basis, and Busan-exclusive products will also be available.

"We will continue to create special moments with global music fans as a hub of K-pop culture," a Shinsegae Department Store official said.


spa@heraldcorp.com